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Does Maslow's Hierarchy of Needs Govern your Life?
A theory projected by Abraham Maslow which links the comprehensive arrangement of the consecutive extension of wants. He proposed that desires develop in an individual in a chronological order from lower to higher desires, ranging from physiological requirements to safety requirements to belongingness and love requirements. Then esteem wants and self-actualization follow. Higher order requirements appear as lower order ones are more or less fulfilled.
Maslow's "Theory of Needs" implies that it can be applied to the entire market. The way we understand it is that markets, as a whole, with common psychographic tendencies act like the individuals that the market represents. The way to examine marketing and trends would be to look at them as an individual.
Maslow's Hierarchy in Real Life
It is most uncomplicated to trace how these requirements play themselves out in a small number of technologies with high obstacles such as primary advances in communications. These requirements convey themselves in aggregate across all persons within the market. When there is some sort of official body expressing the will of the people, these requirements can be quantified and addressed on a most-needed foundation. In an elected government, an individual's wants and desires can be articulated openly, or by proxy in a democracy by electing somebody who almost reflects their views.
Because the need for survival is a fundamental in Maslow's hierarchy and a military is usually the only branch of society entrusted with the authority to physically enforce this survival, the military often receives a noteworthy portion of a cultures tax proceeds. Similarly, in communities where fire defense is a shared necessity, those programs are more decidedly funded, since the community, as a whole agrees that survival is paramount.
Maslow Marketing - Further Up Maslow's Pyramid
Going deeper into Maslow's Hierarchy of needs, after the biological, you move toward Safety. This is where a person's fight or flight sense jumps in. Obviously if it's cold, then commercials for coats and jackets will be most effective. So the timing of a commercial fits precisely into the next stage.
The next level, being love, can be described as brand recognition. Consumers are often loyal to companies with which they have had positive experiences. Therefore, if you are working with a company with a stellar reputation for customer care, that aspect of your job is already taken care of. However, when working with a company that has not yet built a reputable foundation for itself, more thorough spinning of the story is essential. A seasoned marketing group will work to bolster their sales, attract new customers, and further the relationships with existing customers. When working with a company for the first time, the creative's role will be to express the concepts of the marketing group to satisfy the needs of this client.
Through the creation of a good and efficient visuals, the artist will be able to communicate to the buyer and build a sense of belonging. This is where the creative individual is dropped from the procedure. The first two wants were separate and uncontrollable. We all know what we require, and we all wish is to be safe. We select by ourselves what to love, based on previous occurrence or through the sentiments we feel associated to a company, service or product when witnessing that company's marketing machine in motion.
About the Author
Daiv Russell is a marketing and management consultant with Envision Web Marketing. Read more Management Articles, learn about Abraham Harold Maslow and Maslow's hierarchy of needs.
Akon _PEPSI MAX_S 2010 Football World Cup in South Africa_(FEATURE LENGTH)
